Landspeeder - The World’s First Production 3-wheel Recumbent Bike
Innovation and Speed Lead To DWV’s First Spin-Off
“Probably the greatest advance in bicycle design in a hundred years.” - Bill Kurtis, CBS Morning News - 1983
1984 - Manufactured in Westport, Connecticut by Landspeeder, Inc. - a David Wiener Ventures company. This was David Wiener’s first foray into the addictive world of paradigm shifting. No one had ever seen a bike like this on the road before. The production Landspeeder was based off of the world speed record bike David Wiener designed for Eric Heiden (5 gold medal speed skater and 7-Eleven bike team captain) and John Howard (Ironman Winner and Olympic cyclist) to race in 1981, and is based on DWV Patented Technology and performance features.
Landspeeders were sold in the U.S. and abroad for fitness, commuting and racing. They were raced by the Landspeeder factory team at the Indianapolis Speedway International World Speed Championships.
“All I used to think about was how to make people faster.” - DW
“During a promo event in New York City, we decided to try riding along the city streets. Now that’s insane! Cabs don’t even respect other cabs. You can imagine how they felt about sharing the road with alien bikes.” - DW
“Racing Landspeeders on the Indy Speedway…the banking can only be appreciated by riding a bike or standing on it. Just walking up the banked turns is a test. It’s a real hill!” - DW
“Cannondale was a sponsor of Team Landspeeder and provided their first mountain bikes to us for durability testing, and team training, so we challenged each other to riding these bikes out to an island 100 yards from Compo beach. It’s really hard to ride when the entire frame is under water!” - DW
“Design vs. Manufacturing - it’s easy to design stuff. Making it - and making it affordable is a whole different exercise. There are lots of designers and engineers out there coming up with all kinds of cool concepts. The trick is figuring out how to turn ideas into producible products and viable business opportunities.” - DW
US Ski Team Image & Branding Program
DWV Chosen to Re-Brand An Icon Of Olympic Sport
“USSA is proud of its image today, and its brands have risen tremendously in value since initiating its image makeover in 1998. David Wiener Ventures made the difference!”
“David Wiener Ventures offers tremendous opportunity as a result of both its long background in understanding application of design to the marketplace, and its strong direction in management of image.” - Tom Kelly - Vice President, Senior VP - United States Ski Association
“The US Ski Team was something we dreamt about as kids skiing in Vermont. DWV’s taking responsibility for this brand was a real honor.” - DW
In the late 90’s, the U.S. Ski and Snowboard Association, which manages Olympic skiing and snowboarding in the USA, faced a daunting task in modernization of its corporate image. While USSA had great equity in its marks among constituents, the logos did not portray an exciting, modern image, and USSA lacked the discipline to manage their use.
USSA’s image is extremely important to the association. It is also important to major national corporations who invest in marketing with our brand, companies including Chevrolet, Visa, Sprint, United Airlines and more. USSA conducted a national agency search to manage the project, ultimately selecting David Wiener Ventures.
The existing U.S. Ski Team mark had nearly 40 years of equity. It was a well-established mark in the ski industry, and had tremendous visibility and recognition worldwide. Many questioned why it would even be changed!
“DWV did an extraordinary job in presenting a design that captured all of the 40 years of equity, and positioned the new mark to be one of the most exciting in Olympic sport. The very first design draft presented to USSA was a winner! The introduction was flawless, with nearly 100% marketplace acceptance within months - far ahead of projections!” - Bill Marolt - CEO, USSA
“With the 2002 Winter Olympics in the United States, it was amazing to see the DWV designed U.S. Ski Team logo emblazoned across televisions, magazines and forty zillion pieces of clothing! You couldn’t turn around without seeing it. And you still do. The U.S. Ski Team is getting better and they keep getting press thanks to Ted Ligety, Mikaela Shiffrin, Bode Miller, Julia Mancuso, Joss Christensen, David Wise and many more - so the mark is everywhere and kids still dream of being part of this amazing team.” - DW
The DWV Ferrari Art.Engine - An extreme statement on audio and wireless music playback.
Ferrari can choose who they want to work with. DWV joins an elite group of car designers and architects chosen by Ferrari to execute innovative and elegant programs - in this case, for a Ferrari-branded consumer product. Intended for the executive office or home, the DWV Ferrari Art.Engine is at once a statement of its owner’s dedication to art, design and technology. There is no mistaking the DWV Ferrari Art.Engine’s purpose or performance - even before ever turning it on.
Embracing the excitement of Apple’s iTunes music management software, the DWV Ferrari Art.Engine is a complete audio system that utilizes DWV’s latest patent pending stereo line array speaker technology. The DWV Ferrari Art.Engine is a one-piece, wireless sound system that projects extraordinary stereo sound from a single location. With built-in digital amplification, digital signal processing and a wireless receiver, the DWV Ferrari Art.Engine can be plugged into the wall and instantly play all the music you have on your computer. No wires, no hassle. Simple Elegance and extreme sculptural execution make the DWV Ferrari Art.Engine the single most advanced and outrageous product ever designed for the iTunes culture.
Individually machined from massive billets of aluminum, hand assembled and custom finished, the DWV Ferrari Art.Engine is a signed and numbered edition of 1000 pieces.
Porsche & BMW Show Cars
DWV Makes Great Cars Even Better
“Do you have any idea how much fun it is to take a power saw to a perfectly good Porsche?!” - DW
“If there was ever a contender for the title of ultimate pick-up, this is it. The workmanship and styling are so incredibly well executed that it’s hard to believe it didn’t come this way from the factory.” Steve Stater - Motor Trend, on the DWV BMW Targa Pick-Up
“The workmanship on David Wiener Ventures’ Porsche aero convertible is superb.” - Prescott Kelly, Porsche Panorama
1993 - People used to stop by DWV’s studio and ask when they were going to be cutting another car so they could watch. DWV attracted real crowds.
The attention to detail and commitment to making each vehicle look as if it was made by the factory was so pervasive that, in one example of the never-ending desire for perfection, David literally sanded all the skin off the ends of his fingers during the BMW’s lacquer painting process. They just bled and bled and he had to wear cotton wraps on each finger for days.
These cars attracted so much attention that they almost caused accidents on the road as drivers would turn their heads and stare - all while attempting to stay in their lane.
The ultimate testimonials were the regular comments from onlookers, such as, “When BMW started making pick-up trucks?” and other similar questions.
It’s just too bad that “reality shows” didn’t exist back in 1983. The work DWV was doing with custom “tuner” cars would have made for great viewing and widespread appeal.
SoundTube Pro Audio Speakers
Multiple Technologies & 12 Patents To David Wiener For Audio Innovation
“We created SoundTube speakers to provide a level of performance, style and installation ease that the professional audio industry had never seen in commercial applications. And then we created a brand and an awareness that said: This is one exciting company!” - David Wiener
“SoundTube has raised the standard for quality in commercial retail speakers." - Emilio Verdugo, ME Productions, Skechers Store Design
“SoundTube has taken speakers to a whole new level.” - Dave Barker, Systems Design Mgr., Muzak LLC
“When Ferrari needed to improve its sound system for the U.S. premiere of the new Enzo supercar, we called David Wiener to use his SoundTube speakers. David personifies Ferrari's passion for performance, engineering and the emotion of design. And his SoundTube speakers created the finest sound we’ve ever had." - Jeff Ehoodin - Ferrari North America - 2003
“David: I have to tell you that all your work on the new speakers is awesome. The look, sound and performance of the new speakers are going to become an industry leader. You nailed everything about these new speakers.” - Steve Gorski - The SG Group Pro A/V
David showed his first tubular speaker experiments to some audio retailers back in 1985. They told him it would never sell. Luckily for everyone in commercial audio, that just fueled David’s fire.
Along the way, there have been lots of unusual SoundTube installations, but none tested SoundTube’s durability like the Sea World people who had to deal with vandals, weed-whackers and weather. To prove SoundTube’s durability, David parked a Range Rover on top of a SoundTube speaker. It didn’t even flex! Even when the car drove off!
DWV started SoundTube Entertainment in 1996 to provide the best possible sound solution for commercial venues with open ceilings. Before SoundTube came along, open-ceiling speakers were boxes hanging on poles. SoundTube is now the international benchmark in open-ceiling speaker technology. And sound-focusing speakers, outdoor in-ground speakers and more.
Funny how people think of speakers last, but speakers are the single most important component of any sound system. Thankfully, there are those who get it. SoundTubes fill national chain retailers, restaurants, airports, theme parks, museums and homes around the world.
SoundTube has also won the prestigious CES Innovations Award its first and second years at the Consumer Electronics Show.
Some of David Wiener’s innovative speaker technologies:
Magnetic Speaker Grilles - instant installation for flush mount ceiling speakers
SoundSleeve™ - custom printed speaker covers for promo and style
LeverLock™ - Quick release/lock speaker mounting system
Butterfly Wing - Ultra versatile and strong ceiling speaker mount system
Integrated cast woofer frame and baffle structure - integrated driver, ports, cooling and stiffness
“My goal from day one was to show the industry that true quality is true value. Today, major brands like JBL have totally copied the SoundTube open-ceiling speakers - so much so that they could be mistaken for being SoundTubes. Flattery at its best.” - DW
CB Sports - Advanced Performance System - APS® Skiwear
Created in 1986 - CB’s Top Performance Line Through 2005 And Beyond
“This was my first shot at ski fashion and I was determined to make it the ultimate ski gear. The stuff I wanted as a skier. I didn’t know if they’d accept it but...”
“Full-featured technical protection for high mountain ridges, brutal back-country, well-groomed slopes and all areas in between. APS is for the serious user who demands multi-use versatility in their performance outerwear.” - CB Sports
David scheduled a meeting with CB Vaughn, founder of CB Sports and world record holding speed skier, to get some feedback on a series of skiwear designs and samples he’d been experimenting with. During the meeting, CB and his associates demanded that DWV design their two upcoming lines. This was DWV’s first fashion program and after signing contracts and discussing ideas, David sat in the parking lot with one of the DWV team members and said, “What’s a line?!” Sure he knew what a line was but he had no idea what CB Sports would expect the DWV line to be. This is yet another example of jumping in and using creativity to achieve maximum innovation.
APS - Advanced Performance System - Modular race- and extreme-skiwear for CB Sports, the then world leader in performance skiwear.
DWV’s APS brand became CB Sports’ biggest seller and longest running line, offering exceptional performance and adaptability for elite athletes and extreme skiers - and lots of amateurs too!
DWV’s early theory of totally integrating product design, branding, graphics, merchandising and marketing resulted in a line of advanced products, as well as uniquely effective store fixturing and display furniture and novel presentation and marketing ideas and designs.
“Beware of accountants in the design department” - they rarely understand product development or the concept that people are more interested in performance and function than price alone. Accountants will just try to cut costs with lines about how “no one will miss this little feature”. Raising the bar can boost sales and image. Create the “unfair advantage” by offering more, not less. - DW
Flarecraft - Ground-Effects Aircraft
Aerodynamics And Race Car Tech Create An Amazing Aircraft
“Having never designed an aircraft, it was daunting to do the exterior for a plane that had to perform in the water and in the air.” - DW
"I have worked with David Wiener over many years, on very difficult design issues with the Flarecraft. David is not only a pleasure to work with; he is the most talented designer I have ever hired. He has a unique perspective that brings life to his designs in a way that is both current and effective." - W. F. Russell, Jr., President & CEO Flarecraft Corporation
“David excels at pushing the technological envelope” - Bill Taylor - Director, Alias Software
“A ground effect craft is the best of both the airborne and nautical worlds. It performs better than a plane because there is less turbulence to create drag on the wings and it's quicker and more efficient than a boat because there is no water friction.” - Marine Talk News
1992 - The Flarecraft Company came to DWV for a branding and logo program. After the first hour interview process, they said, “Forget the logo! We want you to design the aircraft.” Now that was a shocker but it put DWV’s expertise in aerodynamics and composites to good use.
Popular Science did a cover story on the Flarecraft before the pre-production model had flown. They asked DWV to provide imagery from its advanced computer modeling - but they were freaked out by the images of the Flarecraft flying over a seaside resort with two people at the controls. Popular Science said it looked too real! Their fear of promoting a craft which had yet to really fly forced DWV to revise the images and provide a “computer generated look”. The software company loved this and made an advertising moment out of it.
Back in 1988, DWV was one of the early adopters of 3D computer modeling, joining forces with Silicon Graphics and Alias to produce radically realistic models of non-existent products - something we take for granted today. Using this powerful design tool, DWV was able to experiment with the aerodynamics, styling and assembly feasibility of the Flarecraft. This saved thousands of hours of prototyping and model making - another example of DWV pushing the limits to generate the most advanced and effective designs possible.
Update: DWV has just been retained to design the latest model Flarecraft - the SeaWing I
Pheasant Hill - Luxe Sportswear, Luggage and Accessories for Men and Women
Total Development of Brand, Product Line and Merchandising
“When I created Pheasant Hill, it was meant to be a men’s shooting wear line. Then it just grew and grew. I started with hunting jackets and bags and ended with women’s dresses and handbags. Wow! It’s hard to describe the excitement of seeing a fashion line this big being produced.” - David Wiener
Pheasant Hill was created by David Wiener and sold in 1988 to the Beymen division of Altınyıldız Group in Istanbul. The head of this billion dollar international textile and fashion retailer, Cem Boyner, was an avid sportsmen and hunter so he instantly took to the lifestyle Pheasant Hill personified. As it turns out, Mr. Boyner was far more than a hunting and fashion enthusiast; he was tapped to run as Turkey’s next president!
Pheasant Hill became an expansive line of fine hunting wear, fly-fishing gear, skiwear, beach wear, casual sportswear, and ultimately, a full line of men’s and women’s sportswear, shoes, bags and accessories. At home in the field, on a stream or in the street, Pheasant Hill was sold primarily in Turkey and England.
“As the pheasant Hill line grew, the company decided to make it a major part of their own stores and they asked me to design the store interiors and source all of the decorations for sporting themes. I had to fly into Turkey with boxes of shooting and fishing art and trinkets. And replica guns. The company told me everything would be OK. As I attempted to pass through customs, the customs agent was stopped by a company executive and a customs manager. They handed the agent some sample Pheasant Hill lapel pins I was carrying and the boxes of fake guns were never opened! It was insane, and exciting!” - DW
Pheasant Hill Program Details
David Wiener created the concept for Pheasant Hill in 1987 after realizing the need for high performance, yet authentic field shoot, hunting and fly-fishing gear. As this line evolved, it grew to include additional active sports gear, but truly blossomed with the addition of elegant sportswear for both women and men.
David Wiener Ventures was not only responsible for every aspect of the creation and development of the expansive Pheasant Hill fashion line; it also located a strategic partner capable of taking such a highly detailed and expensive line to market in style. The association that developed between David Wiener Ventures and the Turkish fashion giant, Altinyildiz Group (and their Beymen division) resulted in a wonderful and rich fashion collection and a unique brand for the Turkish fashion industry.
Following is an outline of the various details that David Wiener Ventures created and managed in order to help Beymen launch, and grow, the Pheasant Hill collection:
Original Creation of the Pheasant Hill Concept
Fashion Design Elements
Men’s & Women’s Field Sports Shooting Wear
Men’s & Women’s Fly-fishing Gear
Men’s & Women’s Skiwear
Men’s Sportswear - Complete line including shoes, ties, accessories
Women’s Sportswear - Complete line including dresses, shoes, handbags, accessories
Men’s & Women’s Beachwear and Accessories
Men’s & Women’s Casual Wear and Accessories
Print, Sewing & Embroidery Details
Sourcing and Vendor Consulting
Concepts, Layouts, Theme decorations and authentic hardware
Image & Positioning:
Concepts, Logos & Graphic Details, Photo Shoots - Locations and Direction
Columbia - Performance Fishing Gear - PFG®
Development of #1 Selling Fly Fishing Clothing And Brand
“Most sports fashion is designed by people who know fashion, not sport, yet they always claim ‘authenticity’. It’s the same with marketing - how many times have we seen advertising images where the models are holding their fishing rods upside-down - that’s not authenticity.” - DW
“Almost like a tackle box for your body. Just a lot more comfortable.” - Columbia Sportswear advertisement
"David is in touch with the sports industry and as a result brings a greater design sensitivity to each and every project. He produces innovative, fresh, creative solutions that get the job done.” - Bart Bonime - Columbia Sportswear
David Wiener Ventures created the PFG (Performance Fishing Gear) brand, image and products for Columbia Sportswear. Columbia’s goal was to create a unique line of high performance saltwater fly-fishing clothing to protect fishermen from the sun, wind and water during tropical marathons on the flats, hunting for Tarpon, Bonefish and Permit. This fast growing sport was ripe for Columbia to enter. They had started to design the gear but came to DWV for branding and image direction.
After DWV developed the concept and the brand, it designed the logo that is so well known by fishermen today. Once the concept and brand were settled, Columbia determined that DWV should review and revise the clothing designs made by Columbia’s in-house staff. DWV’s expertise in performance fashion design was matched by its experience in saltwater fly fishing; what really works and what doesn’t when you’re chasing a 100 pound Tarpon, trying to cast a fly 100 feet into the wind and other such “Olympic” level challenges.
“At West Marine in the Florida Keys, our customers ask for certain products by name, and Columbia PFG shirts are certainly one of the most sought after items we carry. The product is comfortable and offers all our customers the right wear and comfort they seek in our tropical climate. Many of our customers make their living on the water and the Columbia shirts are proven winners each and every time. Its the right tool for the job!” - Capt. Mario Espin - West Marine - The World’s Largest Boating Supply Retailer - Key West Florida
Columbia almost missed the boat. Before deciding to produce the PFG line, one of their top sales managers started complaining that fishing clothing would never sell, and they almost pulled the entire program. All based on a single sales guy’s opinion! They almost gave up what would become the hottest selling fishing and boating wear on the market. David got on the phone with the decision makers and convinced them this was a great program and critical product. The rest is a great success story for Columbia. Columbia’s PFG Performance Fishing Gear is the world’s most popular line of fishing gear, worldwide.
EnviroLogic™ Non-Polluting Lawn Mower
DWV Takes The Noise Out And Puts The Fun In
“Lawn mowers produce up to 50 times more pollution per horsepower than trucks produce.” - New York Times
“Garden equipment engines emit up to 5% of the nation's air pollution and a good deal more in many metropolitan areas like Los Angeles.” - Bill Kelly, AQMD News Bureau
The EnviroLogic is a human-powered (push power) rotary lawn mower that is quiet and doesn’t require any fuel, oil, or other mess. It’s far safer and provides an obvious benefit to anyone with a small lawn or in need of a trim mower. Clean, healthy and fun, the EnviroLogic provides all the ‘right’ performance and user benefits that this world needs. It uses DWV patented technology and is still in development, as DWV plans to license its latest mowing technology and mower designs to an appropriate OEM.
“It’s amazing how technical cutting grass can get. Most machines actually whack and tear, they don’t cut, which isn’t efficient or healthy for the grass.” - DW
“The U.S. Department of Energy sent an engineer to DWV’s offices to review our prototype mower for a DOE energy-savings grant. This was an honor as we were the ‘one in a hundred’ that they choose for funding. Typical of Washington bureaucracy though, they sent a guy with no knowledge of what we were doing or the technologies involved, let alone any understanding of cutting grass. He asked for a demo. It was mid-February in Connecticut. Hmmm. Not lots of grass other than that flattened by snow. It turned out to be pretty ridiculous. And then he decided he was a marketing expert making determinations about the marketing of this thing he knew nothing about. Bizarre moments in innovation!” - DW